Reflective of the Crypto Character: Given Zenrock’s position in the cryptocurrency market, the design had to embody the forward-thinking and innovative spirit of the industry. I used modern, sleek design elements that conveyed security, trust, and technological advancement.

• Modern and Responsive Design: The website features a modern aesthetic with a responsive design, ensuring seamless functionality across all devices, from desktops to smartphones. This inclusivity broadens Zenrock’s reach and enhances user experience.

Design Process:

UX/UI Wireframe: I began with detailed wireframes to outline the structure and layout of the website. This phase focused on user experience, ensuring intuitive navigation and logical flow of information.

High Fidelity Designs: Once the wireframes were approved, I moved on to creating high-fidelity designs. These included detailed visuals that showcased the final look of the website, complete with branding elements and polished graphics.

Framer Development: The final phase involved developing the website using Framer. This stage brought the designs to life with interactive elements, animations, and a responsive framework, ensuring a dynamic and engaging user experience.

Conclusion:

The redesign of the Zenrock website transformed it from a simplistic and unremarkable site into a sophisticated, branded, and user-friendly platform. This comprehensive overhaul not only improved aesthetics and functionality but also strengthened Zenrock’s online presence, aligning it with its cutting-edge crypto offerings. By adhering to established branding guidelines, the new design successfully conveyed the project’s innovative character and secured its position in the competitive cryptocurrency market.